Social Media Presence

Social Media Presense

Zuckowski (2021) discusses ‘humanizing your studio’ in relation to email marketing but this is something that I think is relevant to a general social media presence. “Humanize​ ​your​ ​studio. So​ ​many​ ​indie​ ​devs​ ​try​ ​to​ ​make​ ​themselves​ ​sound​ ​legit​ ​by​ ​calling​ ​themselves​ ​“a​ ​studio”​ ​when really​ ​they​ ​are​ ​two​ ​guys​ ​working​ ​part​ ​time​ ​on​ ​their​ ​game.​ ​Don’t​ ​hide.​ ​Be​ ​true​ ​to​ ​who​ ​you​ ​are​ ​and show​ ​that​ ​you​ ​are​ ​a​ ​real​ ​person,​ ​not​ ​a​ ​bland​ ​studio” (Zukowski 2021). The game studios that off personality and human element to their tweets, posts and videos can connect with the audience and build a relationship. Above you can see that while Genshin Impact’s Twitter holds 2.6M followers and fans the account isn’t a faceless corporation. Genshin Impact’s Twitter retweets bento recipes, follower art, new content and definitely humanises the studio.

Instagram VS Twitter

Taking part in social media marketing to promote my services as a photographer I also understand the subtle differences between Twitter, Instagram and so on. The differences are immediately apparent in the social media for Green Panda Game’s Instagram compare to Genshin Impact’s Twitter; one is focused on text and the other images. Followers will expect to see different content on each, and even if they have accounts for both will be more likely to engage in content that allows for the mood of the app.

The Announce Tweet

The most important part of my social media presence is the announce tweet, with my announcement trailer included. Zuckowski (2021) suggests an announce tweet should be structured in the following format:

• Description of your game
• Clear Call to Action
• your best Gif or Trailer embedded in the tweet
• Getting friends and supporters to retweet it so the algorithm is triggered.

“Also remove hashtags (it is not genuine), line up your supporters way before the tweet goes live so they RT it as soon as it drops, and consider putting the link to your store page on a tweet reply (there are rumors links make the algorithm limit visibility” (Zukowski 2021).

List of figures

Figure 1. Metacore Games 2021. Merge Mansion Twitter [screenshot] Twitter [online] Available at: https://twitter.com/GenshinImpact [Accessed 1 Dec 2021].

Figure 2. miHoYo 2021. Genshin Impact Twitter [screenshot] Twitter [online] Available at: https://twitter.com/GenshinImpact [Accessed 1 Dec 2021].

Figure 3. miHoYo 2021. Genshin Impact Twitter [screenshot] Twitter [online] Available at: https://twitter.com/GenshinImpact [Accessed 1 Dec 2021].

Figure 4. Green Panda Games 2021. Twitter [screenshot] Twitter [online] Available at: https://twitter.com/greenpandagames [Accessed 1 Dec 2021].

Figure 5. Green Panda Games 2021. Twitter [screenshot] Twitter [online] Available at: https://twitter.com/greenpandagames [Accessed 1 Dec 2021].

Figure 6. Green Panda Games 2021. Twitter [screenshot] Twitter [online] Available at: https://twitter.com/greenpandagames [Accessed 1 Dec 2021].

References

UCKOWSKI, Chris. 2021. ‘Email Marketing for Games’ Available at: https://howtomarketagame.com/wp-content/uploads/2020/03/EmailMarketingBasics.pdf. [accessed 16 December 2021].

ZUKOWSKI, Chris. 2021. ‘How to do an announce tweet’. Howtomarketagame [online] Available at: https://mailchi.mp/e4de35731257/how-to-do-an-announce-tweet?e=46de3226f6. [accessed 16 December 2021].